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Wednesday, January 6, 2010

Basics of Successful Equity Investing

By Christopher Fitch

Now that the economic data coming out in the press is starting to look brighter with each and every day, a lot of people may feel that now is the right time to start investing in equities. Trading successfully is never easy, but following these basics can certainly help.

1. What is the Price-to-Earnings Ratio for the security in question? Finding out what the PE ratio for a security is allows investors to determine how much revenue each dollar they invest generates for the company. Obviously, the lower the PE ratio, the cheaper the stock price. This ratio can be used to determine how expensive a stock price is relative to comparable securities.

2. What is the Debt-to-Equity ratio? The debt-to-equity ratio tells investors how much debt the company holds for every dollar in equity. The higher the debt-to-equity ratio, the more debt the company has, and this can be problematic. Understanding where comparable securities stands with their debt-to-equity ratio can help investors determine whether their security is better positioned to survive leaner times than its competitors.

3. Know what Analysts say about the security. Most publicly traded securities will be reviewed and rated by companies that trade in that security. Recommendations in the form of a Buy, Hold, or Sell recommendation are often made. Understanding what professional analysts think about the security can help confirm or refute an investor's independent research on a security.

The tips noted here are nowhere near complete and exhaustive. However, investors who take the time to dig deeper by understanding these key areas and why the numbers or recommendations are as they are will find their trading success improve almost instantly.

As an alternative, investors who prefer a hands-off approach to their investment accounts should consider mutual funds. This puts the onus of proper research on the shoulders of the mutual fund company and not the investor. - 23210

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